How it began


Our Story

Emma, her mum Susan & sister Lucy opened Emma Phillips Bridal Studio back in 2010 in a lovely little shop on Bridge Street in Carmarthen, next to the historic Castle Walls. With a keen eye for dressing girls for their wedding day, and a passion for friendly & personal customer service, it wasn’t long before they were the only Bridal Boutique in Carmarthen! Once they outgrew the premises, it was time for a move to the gorgeous, roomy shop on King Street. The Bridal Boutique as been located on King Street since 2013, and we’ve met so many gorgeous brides & their families over the years! With an amazing team of staff behind her, Emma now runs 3 shops on king Street, catering for the whole bridal party, with Jackie James Menswear (with husband Eurig) and Me & Luce Womenswear Boutique, with her sister Lucy.

Our ethos has always remained the same, to receive a warm, friendly and attentive service by our fabulous staff, all dedicated to finding you the dress of your dreams.

Our Vision

We value trust, honesty and a respectful open communication with each other and with our brides. We value our customers and we will do our paramount best to meet their individual needs. We only provide quality service to all of our patrons, we value their time and we are committed to finding only the perfect bridal gown for our ladies. Our goal is to have a long lasting relationship with our brides & their families. We are, after all, a family business.

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